The task was simple... or so I thought. Walgreens wanted a TV spot that positioned them as the heroes of fast cold relief. Well, you can't really say that they give you cold relief fast... it was more about you being able to find what gives you relief fast. The spot had to be simple and easy to understand. The problem AND Walgreens had to be shown very early in the story. Oh, and most importantly, it had to be SUPER cute. I think we really hit the mark on this one.