The Idea: Chips Ahoy! is giving fans the ultimate way to show their cookie love and
celebrate #NationalChocolateChipCookieDay.
celebrate #NationalChocolateChipCookieDay.
The Backstory: It was #NationalChocolateChipCookieDay, and Chips Ahoy! knew that all the competitors were likely to try to claim this fake social media holiday as their own via silly Instagram post and caption. We decided to take it a couple of extra steps by launching our first official “Cookie Drop” – streetwear inspired branded merchandise.
The Execution: Our capsule collection had six cookie centric designs created to both show love to chocolate chip cookies and elevate your aesthetic. This first-of-its kind collection was artfully presented through photography by notable photographer 13th witness and was available for pre-sale exclusively through the brand's IG channel.
The Public Reception: Yeah, we sold out within a couple of days. And we got a lot of great press from the likes of notable media outlets like Complex.
