The Opportunity
Nike (yes… THAT Nike) asked us to help them launch @nikeyoga–their first venture into this practice, on Instagram.
Nike (yes… THAT Nike) asked us to help them launch @nikeyoga–their first venture into this practice, on Instagram.
The Challenges
Time crunch: Launch before International Yoga Day.
Yoga isn’t a sport: It exists somewhere in between physical, spiritual and mental exercise.
And most importantly
Uniqueness: How do we stand out in an ocean of beige, boring yoga accounts + other @nike accounts?
How can we make yoga inclusive to every athlete*, regardless of race, age and socioeconomic status.
Time crunch: Launch before International Yoga Day.
Yoga isn’t a sport: It exists somewhere in between physical, spiritual and mental exercise.
And most importantly
Uniqueness: How do we stand out in an ocean of beige, boring yoga accounts + other @nike accounts?
How can we make yoga inclusive to every athlete*, regardless of race, age and socioeconomic status.
The Solution
We created Nike’s first ever editor led Instagram account—where creators of all levels, and from all across the globe get to share their experience with yoga with the world.
How It Works
How It Works
Like a magazine, sorta! We developed content franchises that kinda work like columns that the editors can create content against. Some are aimed at helping beginners get into yoga, some challenge you to reach further and learn new poses, and some are more product focused.
The main thing is: each editor has the freedom to bring their own perspective.
The main thing is: each editor has the freedom to bring their own perspective.
Keep scrolling to meet some of our Issue I Editors.
