The Idea: Chips Ahoy! inspires love and inclusivity by making RuPaul's Drag Race contestant, meme queen and cookie lover Miss Vanessa Vanjie their spokesperson during Mother's Day.
The Backstory: Miss Vanjie is a famous drag queen from Season 10 and Season 11 of VH1's highly rated tv show RuPaul's Drag Race. Vanjie is one of the most meme'd queens of the franchise, as well as a huge advocate for "getting your cookies" – now a popular catchphrase. Vanjie had also already received Chips Ahoy! cookies from fans while performing.
The Execution: Miss Vanjie recorded a video congratulating her mother and all mother figures out there on Mother's Day.
The Public Reception: Fans of the franchise immediately connected with the message and showed an outpour of love and support to both Vanjie and Chips Ahoy! Conservatives didn't necessarily feel the same way, as you can see from the coverage by these White House Favorites: Infowars, One Million Moms, The Blaze.
Fortunately, we had heavy hitters on the right side of history as well (thank you, The Young Turks), as well as the actual RPDR community, and the new thousands of followers we gained from this Tweet alone.
The Backstory: Miss Vanjie is a famous drag queen from Season 10 and Season 11 of VH1's highly rated tv show RuPaul's Drag Race. Vanjie is one of the most meme'd queens of the franchise, as well as a huge advocate for "getting your cookies" – now a popular catchphrase. Vanjie had also already received Chips Ahoy! cookies from fans while performing.
The Execution: Miss Vanjie recorded a video congratulating her mother and all mother figures out there on Mother's Day.
The Public Reception: Fans of the franchise immediately connected with the message and showed an outpour of love and support to both Vanjie and Chips Ahoy! Conservatives didn't necessarily feel the same way, as you can see from the coverage by these White House Favorites: Infowars, One Million Moms, The Blaze.
Fortunately, we had heavy hitters on the right side of history as well (thank you, The Young Turks), as well as the actual RPDR community, and the new thousands of followers we gained from this Tweet alone.
Original Miss Vanjie Video