The Opportunity:
As the official tequila sponsor of GLAAD and hosts of the annual Miss Hornitos drag pageant—Hornitos has a proven commitment to the LGBTQ+ community that transcends the month of June.
The Challenge:
Brands have recently come under fire for showing support to Queer content creators. Just a few weeks prior, Bud Light had been targeted by a boycott—which led to the CEO of Anheuser-Busch to backtrack on their support.
The Solution:
This was our opportunity to double down on our support. We created the content series "Spilling With..." to spotlight some of our favorite LGBTQ+ creators during June and beyond. In this series, we celebrate the bold creators who show up as their authentic selves in everything they do—from drag to sports.
As the official tequila sponsor of GLAAD and hosts of the annual Miss Hornitos drag pageant—Hornitos has a proven commitment to the LGBTQ+ community that transcends the month of June.
The Challenge:
Brands have recently come under fire for showing support to Queer content creators. Just a few weeks prior, Bud Light had been targeted by a boycott—which led to the CEO of Anheuser-Busch to backtrack on their support.
The Solution:
This was our opportunity to double down on our support. We created the content series "Spilling With..." to spotlight some of our favorite LGBTQ+ creators during June and beyond. In this series, we celebrate the bold creators who show up as their authentic selves in everything they do—from drag to sports.
Full Episode 1
Episode 1: Paloma la Mona
Episode 2: Kahtya Tehnsion
