Following a now infamous Tweet introducing the world to St. Louis style bagels – Chips Ahoy! followed suit with our very own St. Louis style cookies.
What may have started out as a joke ended up having a great impact for the brand. With 3x more likes, 6x more retweets than the original post, the highest amount of engagement across all social platforms in the history of the brand (including the likes of Karlie Kloss, Wale, Jayson Tatum and James Conner) and a whole lot of local St. Louis and National media coverage.
Aside from seamlessly integrating ourselves in a relevant cultural moment (for real, someone at a wedding recently brought this whole thing up to me) – the client loved how we gave people a new way to enjoy their longtime favorite cookie. Which of course... they started doing!
What may have started out as a joke ended up having a great impact for the brand. With 3x more likes, 6x more retweets than the original post, the highest amount of engagement across all social platforms in the history of the brand (including the likes of Karlie Kloss, Wale, Jayson Tatum and James Conner) and a whole lot of local St. Louis and National media coverage.
Aside from seamlessly integrating ourselves in a relevant cultural moment (for real, someone at a wedding recently brought this whole thing up to me) – the client loved how we gave people a new way to enjoy their longtime favorite cookie. Which of course... they started doing!
St. Louis Style Cookies